Chatbot Conversation Design: The future of English major jobs?

“So what’re you going to do with an English degree?” – Clueless relatives and friends of English majors everywhere. 

English majors have skills. They create narratives. They’re creative or at least understand the creative process. They’re comfortable with ambiguity, critical thinkers, can make sense out of massive amounts of information, and have damn good command of the English language.They’re good at thinking from difference perspectives (the foundation of UX!). Yet English majors get a lot of shit for their pursuit of words and language despite the fact it’s going to be English majors with mad soft skills who will survive the future robots-take-our-jobs-apocolypse.

Soon the answer to WTF-are-you-going-to-do-with-an-English-degree may just be: conversation design. Chatbots are everywhere which means there’s a need for people who can write the scripts and design conversation flow. There’s not a steady stream of conversation design jobs yet but I’m seeing more pop up. Yesterday I saw the job post above and it screamed English major (albeit and English major with UX training but hey that’s what GA is for). Excellence in English writing and communications? Check. Copywriting and content creation? Check, easy to come by for any English major whose ever had a blog, run a club’s social accounts in school, etc. Knowledge of current conversational bots? Check, they’re everywhere. The rest can be gained with a little YouTube tutoring and Googling. Chatbot conversation designer for english majors

I’m a bit obsessed with chatbot design right now. I was super impressed by Cindy Gallop’s negotiation chatbot. Mostly though I’m curious about the people who design the conversations, how chatbots improve, and the fine line between shitty and helpful. I also think there’s great potential for chatbots in the career advising space. I’d love to work on a project designing a chatbot for career changers. So if you’re a chatbot company interested in exploring this area, get in touch with me.

Working abroad: not just for the elite

One of my fav podcasts, Game Plan, just did a show on living and working abroad. Their guest, Suketu Mehta, discusses his op-ed in the New York Times, Go East, Young American, and why more Americans should consider the expat option.

“You can have a car, an apartment, and live a middle class life if you are entirely unskilled. I see lots of American security personnel and fire fighters in the countries I go to around the world. It’s still mostly for the elite, but there’s more and more of these non-elite jobs that are opening up for Americans and Americans are going abroad to take them because they’re drying up in America itself.”

During the interview, Suketu covers a range of expat topics, from quality of life (i.e. not being an American workaholic), affordable healthcare, lower salaries and the unfavorable U.S. expat tax policy.

I spent the majority of my twenties finding ways to live abroad. The expat life was the reason I chose to do my graduate program abroad (that and it was cheaper and more international than anything I would get in the U.S.). I’m stateside now but I’m still dreaming about it. Podcasts like this are fabulously motivating.

 

Is $10k for an online graduate certificate worth it?

Northwestern University is offering an online certificate for future international educators (study abroad advisors, international student advisors, global program admins) for the price of $10,624.00. It’s a 1/2 year commitment for full time. The certificate program “prepares students for employment in various sectors of the international education field.”

As someone who has worked on both the university and vendor side of international education, from program management, to communications, to careers, I know the industry well. And I know that you don’t need a $10K graduate certificate to get into international education, especially for entry level roles.

Since this certificate prepares students for employment in international education, let’s take a look at the skills required for work in international education.

Here are the skills and requirements for a candidate seeking a study abroad advisor at North Dakota State University (starting salary: $36,000) :

And here are the skills and requirements for an Inbound Analyst at the Institute for International Education (aka an “NGO supporting these exchanges” as listed on the overview above). This associate-level role “monitors and advises a medium to large caseload of (more than 150) participants coming into the United States” and builds “networks with institutional partners and IIE constituents.” It’s a mid-level role, ideal for someone who isn’t fresh out of college.

So how does a certificate in Global Student Mobility prepare candidates for these types of roles?

It doesn’t.

Though the curriculum offers “a grounding in cross-cultural theories while also exploring the widening range of program types, methods of delivery, and the importance of experiential and service-learning exchanges,” the content doesn’t teach the skills desired in the job descriptions above. Communication skills, project management, and team work rank high, as well as the ability to interact with people from other cultures. These are skills gained from a candidate’s previous work, internships or projects, not from a certificate. While knowledge of the field no doubt helps, concrete skills like communication and prior work experience are what gets candidates hired.

The certificate also offers nothing for career prep (i.e. mentorship, networking, virtual professional hangouts), just a little note on “interesting opportunities.” For a certificate that claims to prepare students for employment in international education, this is disappointing.

So to learn about the field of international education it’s going to cost students $10,624.00.

Fun fact: the average salary for a study abroad advisor is $36K according to Glassdoor.

I know higher education needs (and relies on) revenue generating programs like this. I’m a huge supporter of online education (albeit, reasonably priced online education). I also know the value of cross-cultural theory and its importance in global work environments like international education offices. But this certificate just seems like a rip off for students. Students are likely to get more relevant experience in international education by volunteering or working abroad in an NGO or startup for 6 months instead. They’d likely save money and have a more interesting time as well.

So to experienced international educators: think back to the beginning of your career. What would make paying $10k for an online certificate worth it to you? 

A: Real life experience: completing a project that made an impact on an existing international exchange program

B: Mentoring from experienced professionals in the field, with weekly hangouts, introductions to other international educators, and customized career support for international educators.

C: A 75% discount

D: Areyoufuckingkiddingmenope

Tweet me your answer at @pdxnicolle.

 

 

Employers think online graduate certificates are nbd

“Glaser, from Adecco, agrees that the type of credential alone is becoming less important to employers. “It’s more about how they can sell the skills that they learned and really translate that into what’s in it for the employer,” she says.” – What Employers Think of Your Online Graduate Certificate,, Jordan Friedman, US News

Good news for online graduate program students: employers are cool with your credentials as long as you know how to talk about them.

Also bonus resume tip: no need to specify that your program was completed online.

Soft skills are anything but soft

“If there’s one lesson you can take away from the work I’ve done recently on social skills is that you need to have both types of skills. The thing about being a good conversationalist is that lots of people are. So that alone won’t get you anywhere. What you need is to be well-rounded, I don’t mean that in a loose way but in a rigorous way. Try to be good at two things, especially two things that are not that closely related to each other. Two things that it’s uncommon to be good at together. One of them is that most people are really good coders or programmers, a lot of them might be not so socially skilled. So if you can do both those things you’re going to be incredibly valuable because you have an unusual combination of skills and you’re hard to replace. So if you got good technical skills and soft skills you’re like gold to employer. So seek out opportunities to be good at unusual combination of things.”

– David Demming, Professor of Education and Economics at the Harvard Graduate School of Education, giving advice to employees on the role of soft skills in the future of work, on the Future of Work Podcast episode, The Future of Education, Skills, and the Economy.

There’s much to dive into in this podcast: the unbundling of higher education, the role of soft skills with AI technology and who is responsible for teaching those skills, income inequality, and a discussion on what we actually mean when we refer to the skills gap.

I’m also on a mission to reframe soft skills. Soft skills are power skills. If you can build relationships, influence, and communicate your ideas in a powerful narrative with impact, those are power skills. There’s nothing soft about those skills.

Who’s responsible for teaching students the soft skills?

“Of the top five skills important to their job, the ones related to “people” skills or emotional intelligence are among the most important, with interpersonal skills (e.g., active listening, persuasion and negotiation, time management) topping the list. Others, like interpersonal orientation (e.g., cooperation, concern for others, self-control), learning, motivation, and leadership (e.g., achievement, persistence, initiative, adaptability), and conscientiousness (e.g., dependability, attention to detail, and integrity) also rate highly regardless of job function.” – GMAC 2017 Alumni Perspectives Survey 

So why are Career Services departments so focused on teaching resume and cover letter writing? If not career services, who in higher education is responsible for ensuring students have these skills?

(P.S. I teach soft skills.)

Higher education leadership needs more cross cultural training

I’m a huge fan of Erin Meyer, a Senior Affiliate Professor in Organizational Behavior at INSEAD. Her research and book, the Culture Map, helped me greatly when I was building career workshops for international students. Even with a background in cross-cultural communication from my graduate studies (and numerous international experiences) I learned so much from her book about the assumptions I made when communicating with international audiences. I learned about the expectations I developed based on my cultural background and how it affected my interactions with international students.

Whenever the topic of cross-cultural fluency comes up, many reference the work done on value differences by Hofstede. No doubt Hofstede is a major contributor to cross-cultural communication but Erin Meyer brings a practical framework and insightful storytelling that should convince everyone to make cross-cultural communication a priority in their organizations.

I wish I could assign her videos to higher ed leadership and faculty. The videos could be a catalyst for discussing faculty expectations of international student participation in the classroom and how departments interact with (and support) international students on-campus.

For example, as Americans, we are a low context society, which means we say what we mean, we repeat our common points, and everything can be taken at face value. If you’re an American and advising students from high context cultures, like China and Saudi Arabia, there’s a chance you’re missing the nuances and subtleties students are trying to communicate to you. There’s a chance you’re not picking up on non-verbal cues. And it’s likely they’re trying to read between the lines of everything you say, even though there’s no meaning to find there. The potential for miscommunication is always high. If this makes you scratch your head and wonder how that is, watch the video below to challenge your assumptions on how we communicate with students.

Now think about the challenges faculty have around classroom participation. Most of the discussion puts the blame on students from educational systems in which students don’t challenge professors. The thinking is that students don’t participate because they don’t know how. Part of that is true. But there’s another reason they don’t participate: American faculty can’t recognize when students want to share their thoughts because they can’t read the air.

The video below expands on this topic, the concept of reading the air. When I watched this the first time I had a huge aha! moment. I’ve experienced similar confusion when I first started presenting to international executives and students. Since then I’ve worked on reading the air. It’s not easy and feels really uncomfortable since it forces me to leave silence during my presentations (and no American presenter likes that!). I always wonder if I’m misreading people. And it’s challenging when it’s not a single culture, as international students as a whole are not homogenous. But as I watched this, I couldn’t help wonder how many faculty are familiar with this concept.

We tend to think international students are the ones who need cross-cultural training and orientation to American culture. After years of working with international students, I’m convinced that higher education leadership are the ones who need it the most. It’s a wonder that with all the talk of internationalizing higher education the topic of cross-cultural training doesn’t make the priority list.

If you agree, share this with your dean, provosts, and anyone else who’s pushing to recruit more international students.