I received a MOOC certificate and all I got was this lame email

Coursera (and other online learning platforms) push hard to get users to pursue a certificate. I’ve flaked out of plenty of MOOCs in the past with the certificate option completely off my radar. This time I enrolled in the Interaction Design Specialty on Coursera a paying subscriber, so I automatically received the certificate.

I completed my first course, Human-Centered Design: an Introduction, and received my certificate announcement via email. The email arrived paired with suggestions on how I can take advantage of my certificate. The suggestions were terribly underwhelming. The only concrete advice beyond viewing my grade: Add it to your LinkedIn profile.

This is precisely where¬†Coursera misses the boat on helping users connect their learning to career success. Some users may know exactly how to talk to their bosses or future employers about the skills they’ve learned or mastered. But in my experience with career changers and even mid-career professionals who are positioning themselves for promotion, most people don’t know how to talk about their new skills or successes. They don’t know how to position themselves or create a story about their new accomplishments.

There are several opportunities here where Coursera can make a difference. A few of note:

  • Give guidance or language on how to talk to employers about your certificate and new skills
  • Show a video interview with a recruiter who talks about the value of these skills, how they’re applied in the workplace, and so on
  • Share a list of employers that value this qualification or link it to entry level jobs in this field
  • Offer video interviews of successful Coursera students who used their certificate to get a job or promotion

Imagine if Coursera did this early on in the Specialization to get users excited about new career opportunities and motivated to complete the course. Showing users how employers view these skills could help learners develop a framework for talking about their new skills as they learn them. Coursera could add value to the learning experience by helping users understand their future career opportunities.

P.S. With 200+ mil in funding, you’d think Coursera would be able to hire a few designers to snazz up that congratulatory email. I’d love a little more flare to pair with that congrats.

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