The brutality of data-driven management

“We’re not treated as human beings, we’re not even treated as robots. We’re treated as part of the data stream.”

If you’ve followed the news about Amazon warehouse workers, you know what they’re up against. High rates of injury. No time off for sickness or death of loved ones. Fear of taking bathroom breaks because it may wreck their productivity numbers. Constant tracking and surveillance (and maybe being fired by robots?)

If you’re working in a cozy office, it’s easy to ignore the plight of Amazon warehouse workers and scroll right past their stories in your feed.

So I encourage you to watch this short clip from Frontline, not just so you understand what happens behind the scenes when you click on that purchase button. I want you to see how Amazon is shaping our workplaces.

This focus on data-driven management and efficiency over people won’t be limited to Amazon in the future. Amazon is a leader in everything they do. When they experiment with data-driven management and efficiency and it works, others will follow. From the video:

“Amazon is the cutting edge. Other warehouses are starting to adopt these technologies. Other companies are starting to do what Amazon is doing. Data collection can become the standard for all workers. You’re never good enough. You’re never able to keep up.”

Data-driven management mixed with workplace surveillance creates a brutal work environment. This shouldn’t be what we’re building for the future of work.

I don’t know what the solution is. Listen to these stories. Support unions. Don’t order Prime (or order it less). If you’re in tech, don’t use your talents to work for Amazon.

These workers don’t deserve this. This isn’t the future of work we deserve. We have the power to change it.

Imagine yourself in five years: Will your boss become an algorithm?

I don’t have an answer to that. But workers in low wage jobs are seeing an increase in management by algorithm. From Axios:

Even the most vigilant supervisor can only watch over a few workers at one time. But now, increasingly cheap AI systems can monitor every employee in a store, at a call center or on a factory floor, flagging their failures in real time and learning from their triumphs to optimize an entire workforce.

Automating humans with AI

First, the phrase “optimize an entire workforce” should strike fear into employees across workplaces. Workers are human, they aren’t designed to be optimized. They need breaks, moments to reflect, engage, connect, and encouragement from humans. They need to be human. Optimizing strips human needs from humans. The term “optimizing” masks the brutality of it.

We’ve seen what’s happened to those working in the world’s most optimized workforce, Amazon, especially people working in warehouses and as delivery drivers. We don’t need more of it.

And yet leadership is proceeding ahead as if optimization is the holy grail of the workplace. Again from Axios:

How often is an employee going out to smoke a cigarette? How long a lunch are they taking? How long are they sitting in the lunchroom?” These are the questions clients want answered with AI software, says Kim Hartman, CEO of Surveillance Secure, a D.C.-area company that installs security systems.

Hartman says his company has put in video analytics for several area retailers and restaurants that wanted to monitor their employees’ productivity.

Employee surveillance isn’t just used to keep tabs on employees – it can also be used to discipline employees. This all happens first with low-wage workers because they have less power, and less ability to push back. It’s harder to fight the system when you can’t miss a paycheck. Once these automated systems are tested, integrated, tweaked and finessed – and they’ve collected enough data – leadership will move onto automating middle-wage jobs.

I wonder what’s going to happen to all the middle managers who oversee these workforces. Where will they go? Will they be laid off? Retrained to use AI software to manage their workforce? What is a middle manager to do at this point?

At every discussion of automating workers, I wonder why we never talk automating leadership. Here’s my proposal to push back: Automate the c-suite.